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Prof. Jitendra K. Das


Fore School Of Management, New Delhi


Dr. Jitendra Das has been a Professor of Marketing and the founder Dean (Noida Campus) of the IIM Lucknow. With a B.Tech. and M.Tech. both from the IIT Delhi, and a doctorate from the University of Toronto, he has to his credit many national and international publications. His total years of experience is over 38 years. He has been a consultant to the World Bank, IDRC (Canada), GWB (for GTZ Germany), Coal India Ltd., GlobeCast India (a division of France Telecom), various ministries of the Government of India, etc. and member of a few policy committees of the Government of India. In academics, he has been associated with teaching at IIM Ahmedabad, Kozhikode and Lucknow, and at Danube Business School, Danube University Krems, Austria.

Dr. Das has received numerous awards and honours. To name a few: ‘Certificate of Excellence’ and the ‘Educationist of the Year in Asia Award’ by ASSOCHAM and The Education Post at Ahmedabad; ‘One of Asia’s 50 Greatest Leaders 2016’ by AsiaOne Magazine at Singapore; ‘Transformational Leadership Award’ by ASSOCHAM at Patna; ‘India Education Excellence Award’ for ‘Outstanding Contribution to Leadership Development’ by Worldwide Achievers and Headlines Today at New Delhi (about 80 institutional awards and only one individual award—to Dr J. K. Das—were given in this gala event); ‘BEST DIRECTOR AWARD’ at Dubai; felicitated as a “VISIONARY EDULEADER OF INDIA” by Sri Pranab Mukherjee, The Education President of India at New Delhi, etc.

Questionnaire on NEP 2020 

Q1 The NEP 2020 stresses that all HEIs will be developed into multidisciplinary institutions. How and Where will the b-schools fit in this ecosystem or adapt to these norms?

Q2  Policy seems to stress much on multidisciplinary approach and liberal education. Please help us understand how we as students, as parents, as businesses and as a society see the impact of this in coming years.

Q3 The Middle class Indian family mindset has mostly been to first complete the Education to have a comfortable life and then start the career. With the new policy wherein it focusses on Multiple Entry and Exit options.
Due to see a major change coming in the trend and the mindset of Indian students.

Q4 The current UGC shall transform into the HEGC (Higher Education Grants Council) and bodies like AICTE will be transformed to PSSBs (Professional Standard Setting Bodies). How do you see these transitions and mergers viz-a-viz b schools?

Q5 The policy talks about giving more autonomy to faculty of higher education institutions (and schools also). How will this be different from what is happening right now in management colleges? Does this actually make any difference for the private b-schools.

Q6 Since NTA will be conducting all higher education entrance exams. Do you think exams like CAT, XAT will be impacted with this?

Q7 With relaxed board exam norms and the new Common Entrance test for graduate courses, there will obviously be an impact on the eligibility for MBA/PGDM programs. Can you throw some light on this (although it may be too early to comment)? Also, since the graduation courses have the multi-exit system now (where students will be awarded certificates or degrees based on the number of years they complete), how does that look for b-schools in India?

Q8 As is being said policy has tried to amalgamate all possible global frameworks. Do you see any challenges in implementing it in regard to Indian ecosystem?
* Ombudsman - Lokpal | An official appointed to investigate individuals' complaints against a company or organization, especially a public authority.