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Published : Friday, 20 January, 2017 02:00 PM

A gateway to exciting career avenues opens at WeSchool

WeSchool offers two new age, niche programs to meet industry demands
 PGDM (Media & Entertainment) and  in (Research and Business Analytics) (powered by SAS) 

While the Indian job market today offers improved employment opportunities in traditional sectors such as retail, infrastructure and IT, attention is now focused on burgeoning  fields such as  news, entertainment, education, data, or promotional. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet which is also seeing a rapid increase in the number of job applicants.

With the government introducing changes to regulatory policies, combined with the entry of foreign players India is fast becoming one of the core hubs for the services sector, its expansion in investment and growth offers brighter career prospects in this industry. Research and Data analytics has become vital for all organizations to be able to predict and analyze current as well as future industry trends. Understanding the need of the situation, companies have developed a special post for data scientists as CDOs. Irrespective of the industry or market a company is functioning into, data analysts are required to be able to derive substantial solutions or growth routes. Some of the industries where a data analyst is considered as an asset are Market Research, BFSI sector, Manufacturing, Media agencies including digital media, E- Commerce, Retail, IT etc. 

In keeping with its tradition of offering industry-relevant , niche programs,  Prin L .N .Welingkar Institute of Management & Research (WeSchool ) has introduced Two brand new Two year, Full time, AICTE approved  Post Graduate Diploma Programs : PGDM : ‘Research and Business Analytics and Media & Entertainment .

The Post Graduate Diploma in Media and Entertainment at WeSchool has been set apart from the fact that curriculum taught to the students has all the required aspects to sustain and thrive as a successful professional in the dynamic world of Media and Entertainment. The course has been designed and is delivered with the help of industry stalwarts to provide students a deeper understanding of the industry eventually providing them with first hand industry knowledge and experience. This course opens a plethora of career opportunities in the field of marketing, branding, advertising, film making, celebrity management, media planning and buying and more. 

With fierce competition, disruptive innovations and changing business models it has become imperative to be able to understand the possible scenarios at any given time, predict future events, design some of them and respond in real time to survive. In the current context, there is a growing demand for analytics expertise across all sectors such as BFSI, e-commerce, Retail, telecom companies and agencies. WeSchool has therefore launched the Post Graduate Diploma Program (Research and Business Analytics) (powered by SAS) to train young graduates to become versatile analysts, innovators, risk takers and leaders. By completing this program, professionals can explore career opportunities in digital marketing, market research/consumer insight, and specialized consulting firms in the Big Data Analytics space apart from large IT services companies. The PGDM in Research and Business analytics program has been designed to enable the students to become a versatile analyst. It focuses on training the students to become a successful design thinker, a risk taker and a leader.

Through innovative analytics, business intelligence and data management software and services, SAS, The leader in analytics helps customers at more than 80,000 sites make better decisions faster. Empowered by SAS and trained in various statistical techniques and technology tools for analysis, the real contribution from a student graduating in this program will come from his ability to understand business problems and articulate them in a manner, which can then be investigated through a process of research or by leveraging the power of available data.


A minimum 50% in graduation, which must be completed by June 2017. 

Should have taken CAT (2016) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2017) / and / or ATMA (2016-2017) and / or CMAT (2017) and / or MH-CET (2017) and/or GMAT (2014 onwards).

Course Fee: Tuition & Other Rs. 4,30,000/- p.a*

For more information visit : www.welingkar.org


PGDM(  Research and Business Analytics) cell: 9819776390

PGDM ( Media & Entertainment) cell: 9967823311

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