The pace at which businesses are evolving today leaves little room for standing still. Roles are expanding, expectations are changing, and professionals are increasingly expected to think beyond their immediate functions. Staying relevant now means developing the ability to analyse situations, make informed decisions, and adapt to change—across industries and roles.
The MBA programs at Great Lakes Institute of Management are designed with this reality in mind. With campuses in Chennai and Gurgaon, the institute offers intensive learning pathways for professionals at different stages of their careers, combining academic rigor with practical exposure.
Great Lakes PGDM/PGPM Admissions Closing on 10th Feb 2026.
Skills That Matter in 2025
The way brands connect with audiences is changing. Some of the key trends shaping business today include:
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AI and Automation – Using intelligent systems to streamline routine work, improve accuracy, and support faster, data-driven decision-making across business functions.
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Sustainability-Driven Branding – Organizations focusing on responsible sourcing, ethical operations, and environmental accountability to build long-term credibility and trust.
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Short-Form and Personalized Content – Information and communication being delivered in concise, relevant formats tailored to individual preferences and behaviours.
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Micro-Influencers and Niche Communities – Growth of specialized groups and community leaders who shape opinions, trends, and purchasing decisions within focused segments.
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Voice & Visual Search Optimization – Businesses adapting to how people find information using voice assistants and image-based search rather than traditional typing.
Great Lakes integrates these trends into its MBA programs, offering hands-on experience with marketing analytics, CRM platforms, and consumer insights so students can make strategies that work in real-world settings.
One-Year MBA: Fast-Track Your Growth
The One-Year MBA (PGPM) is designed for professionals with prior work experience who are looking to deepen their managerial perspective or transition into more strategic roles. The program follows an intensive format that allows participants to connect core management principles with real-world application within a shorter timeframe
An important evolution of this program is PGPM 2.0, offered at the Chennai campus. PGPM 2.0 reflects a renewed focus on applied learning and industry relevance. It incorporates hands-on learning labs, interdisciplinary exposure, and structured faculty mentorship, enabling participants to build skills that are aligned with current organizational needs and leadership expectations.
Learn more here: One-Year MBA at Great Lakes
Two-Year MBA: Build a Strong Foundation<
The Two-Year MBA (PGDM) is designed for early-career professionals and fresh graduates. Over two years, students gain a solid grounding in management while exploring digital trends through internships, live projects, and specialized electives. This approach helps them develop the strategic thinking skills needed for long-term success.
Discover the program here: Two-Year MBA at Great Lakes
Learning from Experts and Industry Leaders
Both programs are guided by faculty with deep industry knowledge and academic expertise. Students benefit from real-world case studies, workshops, and interactions with business leaders, which ensures they learn to apply concepts effectively rather than just memorize them.
Preparing Leaders for Tomorrow
A Great Lakes MBA equips students to anticipate trends, adapt quickly, and lead with confidence. Whether you choose the One-Year or Two-Year MBA Program, you’ll graduate with the knowledge, skills, and network to design strategies that stand out—and deliver results—in a constantly changing world.
Start your journey today: Great Lakes Admissions
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