MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication achieved 100% placements for the final year placements of the 24th batch of its flagship PGDM-Communications Course.


180 students of the batch chose to be placed through the Campus Placement Process. 78 companies made offers, making it an average of 2.3 students per Company. The average CTC offered this year was INR 12.8 lakhs/annum, an increase over the figure of INR 12.3 lakhs/annum offered in the previous year. The highest CTC offered this year was INR 58.2 lakhs/annum against 35.3 last year.


In segment-wise placements, the highest number of offers were made in the FMCG & FMCD (36) followed by IT/ITeS, Internet & Technology & E-Commerce (36), Media and Entertainment (34), Advertising, Events, PR & Digital Agencies (32), Analytics, Research & Consulting (17), Retail & Real Estate (13) and BFSI & Manufacturing (12).


While regular recruiters like Amazon, Amul, Google, HT Media, L'Oréal, Publicis Group, Raymond, Reliance Brands, Titan, VIP, Wipro and others continued their partnership with the institute, notable new/returning recruiters included companies like Bajaj Auto, Bajaj Electricals, Citi Bank, Deloitte, Fieldfresh Foods (DelMonte), DB Corp, Essel Group, E&Y, FirstCry.com, Grofers, Gulf Oil, Tata Global Beverages, Havells, REC and Target, amongst others.  AlShaya and Tolaram Group made International offers.


A notable feature in this year’s Placements at MICA was that 1 in 3 students received a PPO/PPI offer, up 17% from last year. Amongst them, students also received offers from leading brands like Nestlé, Flipkart and Samsung India, after winning/excelling their National B-School Competitions.


Commenting on the Placements, Dr. Shailendra Raj Mehta, President & Director, MICA said, “MICAns are a blend of creativity and competency that uniquely combine to achieve managerial excellence. It is indeed gratifying to see their success in organizations. This reflects in the continued trust of the industry in MICA as a preferred destination for intake of talent.”


Professor Vaneet Chhibber, Associate Director – Marketing & External Relations, who also heads Placements at MICA, added, “We thank the industry partners who have continued their support as well as acknowledge new partnerships that have been forged this year. Our students excelled in national B-school competitions of leading companies, earning additional PPO/PPI offers thereof. 1 out 3 students of this batch had a PPO/PPI offer in hand – a testimony of their performance in internships as well as the talent they possess.”


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