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The Indian Institute of Information Technology Lucknow has launched the country’s first MBA program in Digital Business. The two-year online MBA program is spread over six Terms and will begin from October 2020. In this COVID-19 pandemic era, where work from home has become normal and use of digital interfaces have become prominent, it is the best time to get enrolled in this tech-enabled program that demands lesser number of contact hours per week.


This unique program is a perfect balance of traditional and modern business management and marketing tools. It has essential components of traditional business management such as Business Environment, People Management, Marketing Management, Managerial Finance, Professional Communication and many more.  Along with these, the program offers courses in revolutionary technologies in industry and commerce which are shifting the economic landscape. From Innovations and Design Thinking, Digital Transformations, Digital Payments, FinTech, Advance Business Analytics and Blockchain Technology to Artificial Intelligence, Machine Learning and Cloud Computing, the program offers varied courses that will help the future entrepreneurs in harnessing benefits from cutting-edge technology and make them future-ready.


“It is the first time in India where an institute is offering a two-year MBA program in Digital Business. Even if a student drops the course after one year, he/she is still entitled to a PG Diploma in Business Management as per the New Education Policy. This program has been designed keeping in mind the needs of industry and working professionals who would like to upgrade their management and marketing skills. This program will also provide an excellent platform to the young entrepreneurs who wish to build their own start-ups”, added Dr A.M. Sherry, Director, IIIT Lucknow.


The students will get an opportunity to learn from select faculty who have gained experience from IIMs, IITs and other institutes of national and international repute. They will also learn about problem-solving in real-life situations from the industry experts associated with well-known companies such as Capgemini, Wipro, TCS, RupeeCircle and many more. This program is suitable for candidates who wish to accelerate their careers by building a strong foundation in management principles and by experiencing collaborative learning through global engagement.


Online applications are invited from freshers and working professionals. Final year undergraduate students can also apply. The last date of submission of application form is 20.9.2020.


Candidates will be shortlisted based on their academic performance and experience and will be intimated about the online personal interview by email. Further, shortlisted candidates will be evaluated based on their communication and interpersonal skills, analytical and problem-solving skills, general awareness and domain knowledge.


For more information regarding the curriculum, eligibility criteria, application form and fee, visit the website at iiitl.ac.in.


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