Published: Monday, 8 February, 2016 12:20 PM

IIM Raipur in association with ET Cases, concluded the Second Global Summit

Case Study to synergize academia and industry: GSMC 2016

IIM Raipur in association with ET Cases, concluded the Second Global Summit on Management Cases at VW Canyon today. Various B-school faculty, researchers, practitioners, consultants presented their cases on various real time corporate problems. About 140 cases from across the world were presented in the summit. The summit successfully synergized real corporate life and academic studies in order to create better learning experience for all.

IIM Raipur

Technical sessions on various aspects of management were conducted in this 2 daylong summit. These include Operations & Information Technology, Strategic Management, Financial Management, Marketing Management and General Management & Other Related Areas. Various cases like Big Data and Logistics –The Case of DHL, Transformation of PDS system in Chhattisgarh: Dr. Raman Singh's Leadership, Spiritual Finance an Innovation in Micro Finance- A Case of Triveni Garments, Baahubali - the Beginning: An Insight and How Good Governance Transform the shape of Rural India through Sustainable Development: A Case Study of Jayapur Village of Varanasi to name a few. The moderators of the event critically analyzed the cases presented and awarded the best cases in different categories.

IIM Raipur

The valedictory of two days Summit kicked off by the concluding remarks of the Summit presented by Prof. PRS Sarma, Co-chair GSMC 2016. In his report, he shared the mega success story of GSMC 2016. He laid huge emphasis on the ideology behind this event and how the two day summit was a grand success with presenters all across the country coming up with innovative cases. He could imagine the two year old GSMC celebrating its 100th anniversary where people from all across the globe would take pride in this summit.

Prof. B S Sahay, Director IIM Raipur and the summit patron welcomed the dignitaries during the valedictory session. Stressing the need for case based learning in management studies, he said that cases should try to represent real life situations in the most realistic manner and like those situations may be sometimes, unstructured and incomplete. He talked of different types of cases and views on case writing.

IIM Raipur

He added, “Cases present a real life situation and prompt participants to make critical decisions and therefore this pedagogy prepares them for the challenges they are going to face in corporate life.” Being aware of the strength of this teaching method, more than two hundred cases are taught to every PGP batch at IIM Raipur. Teaching, research, training and consultancy are the main activities of faculty members in which the consultancy leads to delineation of cases that represent real time issues said Prof. B.S Sahay. He also emphasized that Indian business cases need to be promoted in the management institutes across the globe and this summit is an effort to promote the same. Referring to development of Naya Raipur, he also encouraged case writers to document the various aspects of Naya Raipur Development Authority for converting them into cases to be useful for the learning community.

IIM Raipur

The Chief Guest for the valedictory session, Shri KM Acharya Former Secretary, Government of India congratulated the organizers for providing such a big platform for discussion of cases from researchers, faculty members and practitioners across the globe. He admitted that he was still intrigued with the challenging task of case writing which required a fine balance between width and depth of the case. He urged all the case writes to study and develop more cases by studying aspects of PSUs and government policies, especially National Education Policy and National Health Policy etc. to overcome decision dilemmas of policy makers.

Dr. Nagendra Chowdhary, Vice President & Head, TCLL informed that ET cases has been innovating case method of teaching and has been the pioneer in photo-based case study. He added, “Everybody takes pride in teaching but they must take pride in learning, too.” As per him, new teaching methods must be based on the principle of Class room LAW, which he has described as Listening, Asking and Watching (LAW).

Prof. Mikhail Plotnikov, Higher School of Economics, Russia had highlighted the importance of case based teaching at all levels helps the learning community and the industry to learn from the learnings of others and to fix a possible solution for day to day real time problems. Prof. Plotnikov congratulated the organizers and the institute for promotion of the case method of teaching and encouraged people to write cases for situations in which people could learn how to decide, how to act, and how to use them as guiding principles.

Mr. Rajat Kumar, IAS, CEO, NRDA, affirmed case method is used in all disciplines including training conducted by Government of India for administrative services. The overarching idea of a case should be making learning happen. He talked about the development of Naya Raipur, which is also a case for administrative success. He expressed his views that the case studies should help young entrepreneurs in eliminating decision dilemmas in every stream of their business.

Awards were presented to the best cases in four different categories i) Shobana Sivaraman, School of Management, Manipal University, Manipal & Dr. K. R Pillai, School of Management, Manipal University, Manipal under the Category of IIM RAIPUR- ET CASES Award – for a case with Social initiative/Social Entrepreneurship ii) Komal J Khatter, IIT Delhi and Prof. Sushil, IIT Delhi under the Category of IIM RAIPUR- ET CASE CONNECT Award – for a case with Global implications iii) Ganesh Kumar Nidugala, Professor, Indian Institute of Management Indore and Abhinav Goel, Senior Director, India Ratings & Research Pvt Ltd, New Delhi under the Category of IIM RAIPUR- ET CASES Award– for a case, showcasing futuristic and progressive idea & iv) Margie Parikh, Lecturer, BK School of Business Management, Gujarat University, Ahmedabad and G. Raghuram, Professor, Indian Institute of Management, Ahmedabad, Vastrapur, Ahmedabad under IIM RAIPUR- ET CASES Award – for a case having interdisciplinary scope.

IIM Raipur

The Summit was concluded by the vote of thanks submitted by Prof. Vinits Sahay, Professor, IIM Raipur and Summit Co-chair. She has acknowledged the continuous support from all corners of the world in making the Summit a grand success and congratulated the award winners in various categories and she has also urged the case writers to support the Summit in its future editions with augmented levels of gusto and energy.

This summit was an opportunity to know about the contemporary practices in management case writing and case handling in the class. Some issues regarding the case based teaching method were discussed in the summit. One of the most important latest trends discussed was the need to make cases short, crisp and catchy. The case should be written with target audiences in the mind was the next valuable point of discussion. And many of the presenters very beautifully captured the crux of the situation in the cases they built.

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