IMS Ghaziabad (Institute of Management Studies, Ghaziabad) organized a 12 Hrs. (6 hours each day) Workshop on ‘SPIN Selling in the Virtual World’ for PGDM Batch 2020-22 on September 21-22, 2021 at its campus. In her inaugural address, Dr. Urvashi Makkar, Director, IMS Ghaziabad (Institute of Management Studies, Ghaziabad) shared that this workshop aimed to enhance the knowledge of students in the art of selling so they become more agile to deliver results at their potential workplace irrespective of their specializations.
By highlighting the importance of the workshop, the expert resource person Ms. Veena Kumar, Director, Competitive Edge Consultants deliberated that selling is an inevitable part of a career, starting from our daily lives to the extent of global outreach. The objective was to equip students with the 'Brahmastra Selling Skills', most needed in the current times.
The event was an enriching experience for the students to have a holistic view of Situation, Problem, Implication, and Need-payoff (SPIN).
Check out the details by clicking on the following link: https://www.ims-ghaziabad.ac.in/
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