Inauguration of AICTE-ISTE Sponsored Induction/Refresher Programme at Institute of Management Studies (IMS) Ghaziabad - Business School

Institute of Management Studies (IMS) Ghaziabad - Business School organized the eminent AICTE-ISTE Sponsored 6 Days Online Induction/Refresher Programme on Social Media Marketing from December 13-18, 2021. The prestigious program was graced by insightful deliberations from Keynote Speaker, Dr Shweta Srivastava, Head Digital Marketing, Dr. Reddy's Laboratories Expert Resource Speakers, Mr. Shubham Tyagi, Director, Fooracles Ms Madhura Mukherjee, Training Manager, Genpact Dr. Urvashi Makkar, Director, IMS Ghaziabad and Dr. Surabhi Singh, Professor, Marketing, IMS Ghaziabad. The programme witnessed the esteemed presence of Distinguished Guests Dr. P K Desai, President, ISTE; Prof. Vijay D Vaidya, Executive Secretary, ISTE and many more luminaries from industry and academia. Envisioned under the leadership of Director, Dr. Urvashi Makkar and coordinated by Dr. Surabhi Singh, the coveted Induction/Refresher Programme was instrumental in sharpening the skills of the delegates on social media marketing which is essential in improving the standards of online learning in the institutions as per NEP 2020.

Dr.Urvashi Makkar drew attention to the multiple contemporary trends such as Artificial Intelligence, Influencer Marketing etc. that were revolutionizing the disruptive landscape of social media marketing. The keynote speaker Shweta Srivastava deftly provided a crisp understanding on the use of social media and shared the multiple possibilities and best practices therein. The highly interactive session elicited enthusiastic participation from the delegates who were enriched by an in-depth understanding on how to exploit the tremendous potential of social media.

Check out the details by clicking on the following link: https://www.ims-ghaziabad.ac.in/

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