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Mercatique 2020 – ESSENCE OF MARKETING INNOVATION IN THE NEW DECADE

Mercatique 2020 – ESSENCE OF MARKETING INNOVATION IN THE NEW DECADE

MAXIM: The marketing association of XIMB hosted its flagship event Mercatiqué on 7th November 2020 with the theme "ESSENCE OF MARKETING INNOVATION IN THE NEW DECADE."

Professor Sandip Anand, the moderator for the conclave, shared his insights about the committee, innovation, and marketing history and evolution. He laid a foundation for the discussions that followed, revolving around the essence of marketing innovations.

The first speaker was Mr. Amit Sethiya, CMO, Syska Group. He threw some light on the various technological immersions at play in the market today and the importance of marketing basics.

 The second speaker was Mr. Mohan Menon, VP, and Head of Marketing, Max Healthcare. He spoke about the behavioral changes in consumers' shopping and spending and how love for local has been significantly magnified, and how the culture, dynamics, and logistics of how we live our lives has also altered considerably.

XIMB Finomics 2020

The third speaker was Mr. Gauruv Phull, Head of Marketing, CEAT Specialty. He talked about leveraging existing technologies to reach out to the target audience and meet their demands, among other things.

The fourth speaker was Mr. Sai Narayan, CMO, Paisabazaar.com. He focused on the need for innovation to resolve consumer pain points and build a seamlessly integrated marketing strategy involving different channels. He also highlighted the importance of measuring consumer data to maximize customer insights and business performance.

The speakers then answered the students' questions, following which the MAXIM magazine- Maxedge was launched.  The conclave concluded with a vote of thanks given by the student coordinator of MAXIM, Ashish Routray.

Finomics 2020 – LIQUIDITY: THE PLASMA FOR AN AILING ECONOMY

X-Fin: The  Finance Association of XIMB hosted its flagship conclave Finomics on 8th November 2020 with the theme "LIQUIDITY: THE PLASMA FOR AN AILING ECONOMY."

Professor Subha Kant Padhi, Moderator for the conclave, began the talk by laying foundations about ramifications of the pandemic on the economy, government & RBI's financial policies, sector-wise analyses, and the future of financing in the country.

The first speaker was Mr. Rohit Anand, Chief Business Officer, and Founding Team Member, Credeble.in. He stressed the importance of working capital and how people are trying to find new ways to raise cash; he further explained that due to the market opening up and pent up demand being healthy, there have been disturbances in crores of quantity over the last six months

FINOMICS

The second speaker was Dr. Soumya Kanti Ghosh, Group Chief Economic Adviser, SBI. He walked us through the various areas that need to be worked on to cope with the current crisis and the fiscal measures that could revive the economy.

The third speaker was Mr. Ajay Bhatia, VP, Head of Credit & Compliance, Cholamandalam Investment, and Finance Company Limited. He discussed the pandemic's impact on the GDP, employment, demand, supply, liquidity, and growth and also enlightened students about the uncertainties the current pandemic has brought forward, such as sources for funding for expansion and development of businesses and industries, finally touching upon the big role technology has played in the functioning of NBFCs – such as e-KYC technology.
 

The session was followed by a QnA session where the speakers answered the questions raised by the students. The winners for Financius 2020 were declared, followed by the launch of Finshastra, the magazine of X-Fin. The conclave concluded with a vote of thanks by Manan Gupta, the Student Coordinator of X-fin.

Stratonomics 2020 – REVOLUTIONARY VS EVOLUTIONARY STRATEGIES: HOW TO TACKLE BUSINESS UNCERTAINTIES

The Consulting & Strategy Consortium of XIMB hosted their flagship event Stratonomics on 8th November 2020 with the theme "REVOLUTIONARY VS EVOLUTIONARY STRATEGIES: HOW TO TACKLE BUSINESS UNCERTAINTIES."

Professor Amar KJR Nayak, Moderator of the conclave, began with an introductory speech where he emphasized collaboration and coordination for personal growth and organisational growth necessary to evolve and adapt during these times.

The first speaker was Mr. Rohan Prasher, Group Brand Manager, Asian Paints. He reiterated the need to have an emotional attractiveness associated with your brand instead of keeping it all business.

The second speaker was Mr. Akshat Mohindra, Global Account Manager, CISCO.  He spoke about the 3 Rs – Respect, Recognition, and Responsibility and the importance of disruption in keeping yourself and your business relevant.

The third speaker was Mr. Devroop Dhar, Co-founder, and MD, Primus Partners India. He emphasized that today industries are affected by other industry segments as well, and to remain relevant in this rat race, it is necessary to keep moving in terms of strategies.

The fourth speaker was Mr. Perry Goes, Chief Strategy Officer, United Breweries Ltd. He talked about the importance for a business to exist in synergy with the societal ecosystem. He also mentioned that if a business focuses more on reducing human resources to make way for technology; it might lead to the erasure of human presence altogether.

An interactive Q&A session followed the session. The winners for Midnight Stratomania '20 were revealed. The event was concluded with a vote of thanks by Tanuj Pedishetty, Student Coordinator of CONSTRAT, XIMB.

 

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