MICA, Ahmedabad, to host the 6th edition of its International Communication Management Conference (ICMC) from January 8th to 10th

MICA, Ahmedabad, to host the 6th edition of its ICMC

*Conference is being organized in association with the Broad College of Business, Michigan State University, USA

*Theme for this year is ‘Managing Businesses in the Digital Economy’

*72 papers to be presented during the conference

*Over 100 registrations from USA, Philippines and India 

MICA, Ahmedabad, is delighted to announce its 6th International Communication Management Conference (ICMC 2020). The theme for this year is ‘Managing Businesses in the Digital Economy’ and it will be held at the MICA campus from January 8 to 10, 2020.

 

Spanning over three days, the conference is being organized in association with the elite Broad College of Business, Michigan State University, USA. As a precursor to the event, the conference will host Young Scholars and Researchers Consortium (YSRC) that aims at providing a platform to doctoral candidates, young managers and practitioners from the industry as well as early career academics and postdoctoral candidates to present their research papers.

*Details of other Paper Presentations are appended.

The YSRC will be inaugurated on January 8, 2020 by Mr. Ajit Mishra, Director, Institute of Economic Growth, Government of India and the Keynote address on January 9, 2020 will be delivered by Sanjay Gupta, Eli & Edythe L.Broad Dean, Broad College of Business, Michigan State University.

On January 10, an industry panel discussion comprising of experts from top Indian companies will be held. The panel will include Mr Sushant Dash, President-India & Middle East, Tata Global Beverages Ltd., Ms. Arnika Dixit, Country Head- Digital Marketing and Data Analytics, Citibank, Mr. Premchand C, Executive Director, Avalon Consulting, Chennai and Ms. Deepali Naair, Chief Marketing Officer, IBM (India & South Asia).

The concluding valedictory function will be presided over by Mr. Viswanath P, Executive Director at KPMG, India.

There will be live webcasts of all the above events, which can be viewed at https://www.mica.ac.in/icmc-2020-conference-schedule .

ICMC will also host a special workshop on ‘Unstructured Big Data Analytics for Research using Python’ by Mathangi Sri, Head of Data Science at PhonePe.

As a part of the cultural immersion, renowned Indian contemporary dancer and Padma Shri Astad Deboo will grace the cultural night of January 9, 2020 with his breath-taking dance performance.

Speaking about the conference, professor Subrat Sarangi, Conference Chair, ICMC said, “ICMC 2020 with the theme on managing businesses in a digital economy provides a platform for academia and practitioners from across the globe to discuss, debate and thrash out ideas that are going to revolutionize the way businesses are going to be handled in the near future. The advent of Internet of Things, Block chain, Big Data and disruption by digital platforms in the way data is exchanged between people, devices and processes shall be discussed threadbare through 72 papers presented across four distinct tracks focusing on the economics of strategy, marketing decisions, organizational behaviour, and impact on finance and operations. The blend of the industry panel by stalwarts from FMCG, consulting, banking and technology bigwigs adds a new dimension to the conference.”

Dr Shailendra Raj Mehta, President & Director, MICA said, “In today’s ever- changing world, whether you are a traditional conglomerate embracing the digital transformation for the first time or a cutting edge tech start-up looking to scale-up, managing the digital economy, is a challenge. These challenges will be addressed in ICMC 2020 with the theme ‘Managing Businesses in the Digital Economy’. There will be discussions around global business ecosystems, new innovations, platforms and changing paradigms among others.

Over a hundred scholars will be participating in the conference, including delegates from all over India, USA and Philippines. This conference reinforces MICA’s position as a Premier Management School and as ‘The School of Ideas’.” 

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