MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communications, recorded 100% placement and an increase of 35% in the average package for the 27th batch of its flagship PGDM-Communications program. The institute also recorded a 16% increase in its highest domestic package at Rs 57.51 lakh (CTC) per annum.
While the average CTC went up from 14 lakhs to 19 lakh, the average CTC of the top 50% of the students was 24.15 lakhs. The placement process this year also witnessed a steep increase in new recruiters. A total of 77 companies partnered with MICA and recruited 208 students sitting for the campus placement process. Of the 208 students, 45% were boys, and 55% were girls. The batch comprised 46.5% engineers, 17.2% management, 16.7% commerce graduates, 10.7% from Science, and 8.8% from Arts and Design. The IT/ITES sector made 94 offers, followed by 39 offers from Analytics and Consulting, 27 offers from Media and Advertising, and 25 offers from the FMCG sector.
Dr. Shailendra Raj Mehta, President & Director, MICA, said, “The placements are a mark of the recovery of the Indian economy after the second wave of the COVID-19 pandemic. Our average CTC has significantly gone up and is testimony to our students who bring in innovative and creative solutions with emphasis on critical thinking, cultural and human quotients proving their mettle in organizations.”
Mr. Madhu Mohan TS, Head, Corporate and Alumni Relations at MICA, said, “The placement season this time across all B-schools is encouraging. Traditional jobs have been replaced or modified into digital ones as every sector is adapting to the changes across the globe. We at MICA have been focusing on this transformation, and hence our students matched the industry transition. Edutech, Agritech and Fintech are emerging at a fast pace. We are delighted to have many new recruiters this year and thank our regular recruiters for continued faith in our students.”
Placement Highlights 2021-22
Highest CTC: INR 57,51,988 LPA
Average CTC: INR 19,00,897 LPA
Median CTC: INR 17,10,074 LPA
Legacy recruiters include Amazon, Amul, Atlassian, Deloitte, Tata Steel, Publicis, Flipkart, Google, Hero Motocorp, Ekanek, HT Media, Clevar Tap, ICICI Bank, ITC, Kotak Bank, Loreal, Royal Enfield, Tata Consumer Products, Titan, Viacom 18, Xiaomi, to name a few. New recruiters included The Coca Cola Company, Microsoft, Bennett & Coleman Group, Accenture S&C, 4700 BC, Paytm, Schindler, Gartner, Gameberry Labs, Purplle.com, Bombay Shaving Company, FirstCry.com, Bennett Coleman & Co. Ltd., ABP Network, Dalmia Bharat Group, Wipro, Cognizant, AU Small Finance Bank Ltd., and many more.
Students were offered roles in Content Designer, Sales Operations Program Manager, Digital Marketing Strategist, Product Manager, Campaign Manager - Marketing, Corporate Communications, Assistant ManagerGrowth and Strategy, Customer Success Manager, Digital Marketing Manager, Account Manager, Brand, and Social Media Manager, Analyst - Research and Insights, Business Analyst, Category Manager, Management Trainee - Sales/Digital Marketing/ Brand Management/ Sales and Marketing, Brand Strategist, and many more.
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