MICA’s Center for Development Management and Communication (CDMC) co-led a training programme with The World Bank on Leadership Communication for Reform: Managing High-Profile Development Projects. The program was held in Bangkok from April 22nd to 24th, 2019, exclusively designed for senior civil service officers from six South Asian countries- India, Pakistan, Afghanistan, Sri Lanka, Bangladesh and Nepal. The participants currently lead high-profile development projects in diverse sectors such as health, water and sanitation, refugee programs, education, energy, wildlife conservation and agriculture.
The participants engaged in sessions addressing stakeholder mapping and engagement, crisis communication, media engagement, and political economy of reform. Renowned international speakers Sina Odugsbemi, Director of the UK based Magellan Strategies Ltd; Patricia Riley, Professor with the Annenberg School of Communication; R. Chandrashekhar, former President of NASSCOM; and Naysan Sahba, Director of Communication, UNEP along with experts from MICA and the World Bank were present during the programme.
Interactive sessions with participants were designed to strengthen their capacity to use communication as a strategic tool in the implementation of complex and high-visibility development projects and for policy reforms. The participants expressed that the workshop gave them valuable insights about the process of communication and created appreciation for the centrality of communication in any management process, especially in reform management.
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