On 15th October, MICAVaani, the community radio station of MICA organized an activation event, a mela with the theme ‘Bachpan’ in Shela and Telav. The mela had various fun games like ‘Pick Pick Pikachu’, feed the monster, balloon burst, tail the donkey along with a song on demand booth wherein kids were given request cards through which they could request songs of their choice. The event gathered a tremendous response with over 350 people, young and old attending it with zest. The main agenda for the event was to promote and explain the new shows launching from 15th October which will be broadcasted across the 90.4 frequency in the villages.
Known for spreading social messages and awareness on critical issues like sanitation, education, and hygiene along with interesting themes like cookery, beauty, love, MICAVaani enjoys immense popularity and listenership amongst all the age groups in the villages surrounding MICA. Apart from its flagship shows Bum Bum Bole and Pyaar Vala Shanivar, MICAVaani launched 4 new shows: English Vinglish, Gaon ki galiyon se, Kahi ankahi kahaniyan and Vyanjan Manoranjan. The content of the shows is community driven and community participation is highly encouraged. For example, Gaon ki galiyon se focuses on the stories and events happening in the village narrated by the villagers themselves. Also, during the duration of the show, from 8-10 pm in the evening, people from the villages call MICAVaani on its number 8238393937, to share their thoughts.
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