In the recent ‘MICA Leadership Series’ (MLS) conducted by MICA on Monday, the President and Business Head of Lava International, Mr Sunil Raina delivered interesting insights to the students about branding. The talk was titled ‘The Brand Cycle of Lava Mobiles’.

He began by talking about the various functions that are performed by a marketer in a dynamic business environment, he spoke about Brand Cycle and how brands are analogous to relationships.

In this interactive session Mr. Sunil Raina said that, “The Brand journey and the consumer’s journey is intertwined, and that Business doesn’t only rely on strategy. It relies primarily on operations. Any strategy is as successful or unsuccessful as its implementation.”

Mr. Sunil Raina has 22 years of work experience in sales and marketing across various companies like Reliance Communication, Airtel, TATA Teleservices, XOLO etc. He also has practical expertise in strategic planning and operations in functions like sales, product marketing, brand management,

MLS aims at bringing a balance between academic pursuit and thought- provoking perspective from the industry so that students can foster a holistic approach towards learning as well as decision making.

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