MICA has catapulted to the global league with the current edition of MICANVAS. The Institute, in association with Topline Consulting, a China-based strategic communications firm headquartered in Beijing which opened their first international operations in Gurgaon, India with offices in Mumbai and Bangalore launched Topline Annual Biz Challenge 2018 - The case study on Huawei.  It is a chance for business school students to crack open the global context of a business problem for Huawei.

Spread over 5 offices in China and serving leading brands like Tencent, Alibaba, Citic Bank to name a few, Topline Consulting will put the MICANVAS 2018, the annual marketing fest of MICA on the global platform. The case study gave an opportunity to B-School students across India to have a go at solving a live case of a global smartphone giant with respect to the India market.


The first round of the business challenge comprised of a psychometric test to find candidates who showcased the prowess to solve the problem. The round also had a branding and leadership quiz which in addition to the psychometric test made for an exciting challenge for the candidates. The second round tested the participants on their approach to solving the case study. The winners from the second round are invited to the Grand Finale on 19 November 2018.

The winning team will be awarded a cash prize of 1,25,000 INR along with a 3-night all-expense paid trip to Beijing, China.

Topline is an insight-driven strategic communications firm, Topline Consulting enables organizations to win valuable customers through result-driven brand planning, marketing communication and PR expertise. Headquartered in Beijing China, with a strong team of 300 professionals in its Shanghai, Shenzhen, Hangzhou and Chongqing offices, Topline Consulting has been setting the benchmark for innovative brand strategy and integrated marketing communications in China. It is this expertise and experience that Topline Consulting India brings to the Indian market marking a paradigm shift in the brand communications, product marketing and service experience for Indian customers.

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