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Xavier School of Rural Management (XSRM) in collaboration with Rural Manager’s Association (RMAX) of Xavier University, Bhubaneshwar (XUB) hosted its 5th annual business conclave, Abhivyakti, on August 19th, 2018. The conclave aimed to provide the students of Rural Management (RM) a comprehensive view on “Rural Business: Impact in Digital Era”, which was the theme for the event.


The speakers for the first session of the day were Mr. Sasanka Sekhar Singh (Director, Sutra Consulting Private Limited), Mr. Balaya Moharana (Chief Technical Officer, DeHaat and Co-founder, DoVo Health) and Mr. Satyajit Kumar (Marketing Head-ESP Agri, Larsen & Toubro). They, along with Prof. T. Kumar and Prof. Satyendra Nath Mishra from Xavier School of Rural Management, inaugurated the conclave by lighting the ceremonial lamp. The other speakers who graced the conclave were Mr. Vijay Sardana (Independent Director, Nabkisan Finance Limited and Chairman, ASSOCHAM Task Force), Mr. Emmanuel V. Murray (Senior Advisor, Caspian Impact Investment Adviser Private Limited and Director, Trimaz Machines Limited),  Mr. Sankar Sastri (Head of Credit and Risk, ADANI Capital Limited), Mr. Manish Kumar Raj (Business Head – Branch Banking, Ujjivan Small Finance Bank Limited), Mr. Alok Shukla (National Head - Rural Sector Insurance, Bharti AXA General Insurance), Mr. Gowrisankara Rao Alamanda (Vice President, RBL Bank), and Mr. Praful Ranjan (Vice President, Sales, Finova Capital Private Limited).

Rural Management

Prof. T. Kumar, the moderator of the discussion, opened the forum by stressing on the need for digitalization in rural business. Prof T. Kumar also added, “The RM Conclave is a conclave with a difference. We are the managers of transformation”. The first speaker for the first panel was Mr. Sasanka Sekhar Singh, who addressed the gathering on the issue of digital marginalization and how digital technology can be used as an infrastructure. He also stressed on the importance of how we need to think and act from a manager’s perspective, rather than from a marketing point of view. Mr. Balaya Moharana spoke next on the necessity to create a technology platform to bring farmers, financiers, and suppliers together in one marketplace. He further added how machine learning and social media lend the much requisite edge to rural business. The last speaker was Mr. Satyajit Kumar, who vocalized on how 10 years back marketers held the upper hand, but in due course of time, the customers are equally informed due to the readily available internet resources. Farmers now take informed decisions and awareness is on the higher side. He also discussed on the significance of SEO in the digital world, how social media these days can easily make or break a brand’s image and the need for a human to human interaction.


The second-panel discussion revolved around the policies and rural business in the digital era. Mr. Vijay Sardana spoke in lengths about how rural economy has an inbuilt potential. The need of the hour is to connect micro markets to mega markets for equal distribution and commercialization of unique resources. The next speaker, Mr. Emmanuel V. emphasized on digital technologies giving a breakthrough to the rural economy. Mr. Alok Shukla concluded the panel discussion by focusing on the ‘Go Rural’ campaign. He also discussed about various insurances such as life insurance, health insurance and livelihood insurance and their scope in the rural sector.


The third panel discussion centered on rural banking and financial services in the digital era. All the four panelists were esteemed alumni of XSRM. Mr. Gowrisankara Rao Alamanda discussed the broad areas where digitization disrupts rural economy and focused on the challenges in the digital environment. Mr. Sankar Sastri spoke in lengths about his experiences in the financial sector. Mr. Manish Kumar Raj talked about how micro-finance is helpful for the rural population and how Ujjivan helps in disbursing micro-finance services to them. Mr. Praful Ranjan explained how and why small finance banks were introduced in the rural areas and discussed on their penetration into the rural market. The session was concluded with the words of Prof. Kushankur Dey, the moderator for the session.

All the sessions were followed by an interactive and enriching Q&A round, that helped the students of rural management clear their doubts regarding the intricacies of rural business. This event also marked the release of “Abhigyaan”, a bi-monthly newsletter by RMAX. All the guest speakers were presented a token of appreciation. The conclave concluded with a vote of thanks by the student coordinator of RMAX, Mr. Abinash Sahoo.

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