Competition is a platform to market yourself

Tips for market yourself | MBARendezvous

Lavleen kaur kapoor

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Updated: Monday, 15 May , 2017 02:30 PM

Competition for MBA Exams is a platform to market yourself

It is an undeniable fact that the present world thrives on competition. Competition to be better than others, to have more than others, affects the best of us and makes us hostile. The young generation, in particular, is driven by a ruthless competitive spirit, partly due to the MNC culture which rewards performances and the increasing lust for material comforts, which have transformed into status symbols. 

Because of the other reason MBA Entrance Exams are always set with a pattern of similar kind of competition so that same competition oriented and spirited MBA Aspirants who may join MBA Institutes can be groomed as a budding manager for future.

One way of thinking about competition is to base it upon others rather than yourself, be obsessed about it and in the process lose your peace of your mind. The other way, is to improve your own weaknesses, compete with your past performances, and turn competition into a positive value that inspires you to reach your best. In any case, the situation demands that you prove yourself at every step and should, therefore, think of competition as a platform to market yourself well.

1. Know your strengths

Before marketing a product, one needs to be aware of its strengths and unique selling points. Similarly, to thwart competition, you need to know your own strong points which make you different from others. Competition can help you become aware of your own strengths and weaknesses in relation to other contenders in the market and you can use this knowledge to your advantage.

2. Stay ahead

There is always going to be a crowd waiting to jump at your position, in case, you fall. The onus is on you to prevent this from happening. Most valued companies such as Google, Microsoft, Apple and others and top achievers such as Steve Jobs, Bill Gates, Sachin Tendulkar, Roger Federer and so on have remained at the top of their game over several years because they have always been a step ahead of their competitors and have managed to outwit their competitors. 

3. Keep improving

There is no substitute for hard work and there is always a scope for improvement. Be aware of what your competitor is doing but also keep improving yourself. In case you stagnate, others will catch up on you. Competition should always keep you on your toes and compel you to push your limits.

4. Don’t fear competition

Competition should not be feared and should not pressurize you. Competition is there in every field of work. There are people who are not affected by competition and are content with their present position. Such people will find the going increasingly tough as their competitors will take over the market. Therefore, it is better to accept competition as a challenge and exploit it in the best way you can.

5. Create the best brand-YOU

Establish your name in your workplace and your profession, to get an advantage over your competitors. In the face of extreme competition, if you are able to deliver what is expected out of you and surpass it, you will win the race.

6. Race against yourself

Rather than other people, race against your own self. Use your past performances as benchmark, set targets for yourself and try to surpass them. This way you will be in a good space mentally too and competition will not be able to disturb you.

It is natural for living organisms to have competition among themselves. But channelizing it in the right direction, to reap maximum advantage for yourself is what you need to learn. 

MBA Entrance Exams which are highly competitive do have entire the above embedded as a competitive regime hence you need to take on competition and become highly successful when you are absorbed by the Industry.

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