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Published : Friday, 14 November, 2014 05:59 PM
The management institute has become one of the first B-schools to join the movement
The FORE School of Management, New Delhi has come forward to actively support the call given by the Prime Minister Narendra Modi and decided to participate in ‘Clean India’ campaign. The institute aims to arrange visits of its students and members of faculty to the resettlement colonies, J. J. clusters and urbanized villages of Delhi in order to create awareness about cleanliness campaign from this month onwards.
Dr. Jitendra K. Das, Director, FORE School of Management (formerly Founder Dean of the Noida Campus of IIM, Lucknow) said, “The Prime Minister has raised a genuine issue at the right time. From time to time, international visitors and tourists have raised concerns about pollution and general level of cleanliness in our country. Not only is this a poor reflection on us as a nation and a society but, indirectly, it also prevents us from full realization of our potential in terms of tourism, trade and business.  As educated and progressive citizens, it is our duty to take part in this campaign. As an educational institution, we understand our responsibility and will try to contribute as significantly as we can. We will start an awareness drive for cleanliness from Delhi and try to spread it outside also.”
Dr. Himanshu Joshi, Chairman of Students’ Affairs and who is heading this initiative by FORE, had this to say, “As per plan, we will make few groups of students and professors to visit resettlement colonies, J.J. clusters and urbanized villages in order to spread awareness. Our team will develop packets of information, relevant to the daily lives of these residents and try to connect them to the larger picture. The information will focus on locally appropriate measures for cleanliness of home and the immediate environment, garbage disposal and hygiene and also possible pay-offs and business opportunities in these areas. We will select one area every month and spend quality time there with local residents. We will also plant trees and motivate people to plant more trees around them.”
Dr. Das said, “Lack of cleanliness is a cause not only for environmental pollution but also translates into increase in health costs and quality of life. In spite of all these known facts, people are finding it challenging to maintain cleanliness. While the state can chip in wherever it can, the mission can not be effective without voluntary action by every section of the society.”
The students also appear enthusiastic in lending their support to the cause.  “We are really enthusiastic about this campaign and feel privileged to think about serving the country and community. It’s also an honor for us to become a part of Clean India campaign,” said Ankit Choudhary, President of the Students’ Council.  
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