Published : Wednesday, 4 March, 2015 3:57 PM
IIM Raipur will be organizing a 3 days Management Development Programme on ‘Business Analytics Using Data Mining Techniques’ from April 09, 2015. The course aims to sensitize managers about the use of Business Analytics and provide a hands-on experience for solving real time analytical issues. The program will use a mix of lectures, group exercises such as case analyses and management games to fulfill its objectives. It will cover several topics like Geographical Mapping, Market Basket Analysis, Fraud Detection, Churn Analysis, Crime Mapping so on.
Business Analytics has been one of the hottest sectors in the industry in recent years. It refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behavior and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations and the likes.
In a short period of three days, participants will learn working with various Statistical Software such as SPSS, R and Rapid Miner. Participants will also do a short presentation on the real world application of Business Analytics in their own domain. The program is offered for Senior and Middle Level Managers of different Functional and interdisciplinary areas. The program assumes that participants have some flair for analytics. A prior knowledge of any statistics software is not necessary says Prof. Sumeet Gupta, one of the Program Directors.
IIM Raipur has set high academic standards by focusing on a practical oriented learning approach and a contemporary industry focused curriculum, driven by strong corporate interface. As such, it gives importance to courses and managerial trainings that are required for a better functioning of the state and organizational processes.
Faculties from IIM Raipur Prof. ManojitChattopadhyay and Prof. Sumeet Gupta are the programme coordinators. Prof. Sumeet Gupta is a PhD (Information Systems) and MBA from National University of Singapore, Singapore and has more than 10 years of experience. Prof. ManojitChattopadhyay is an MBA (Systems) and PhD (Systems Management) from University of Calcutta and has more than 15 years of industry experience.
Last Date for Receipt of Nomination for the programme is March 15, 2015. The accommodation for the programme will be provided at Hotel VW Canyon, Raipur .More details of the programme can be found in the IIM Raipur website (http://www.iimraipur.ac.in/mdp_registration.php).
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