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April 05, 2018 @ 06:03 PM

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April 05, 2018 @ 06:03 PM


Published : Thursday, 26 February, 2015 04:12 PM
Day 2 at the Yellow Umbrella Fest witnessed competitions in full swing and dance performances galore at Maverick with Poorva Batra and Jennifer Jacob from MICA bagging 1st and 2nd prize respectively.

The early birds on campus had the pleasure to interact with Baradwaj Rangan, Senior Deputy Editor at The Hindu and winner of the National Film Award for ‘Best Film Critic’ at Author’s Speak.
For those more theatrically inclined, the renowned Qasar Padamsee conducted a unique theatre workshop exploring pitch, stage presence and love of theatre. One of the attendees Nishtha Ramakrishnan, PGP-1, said “This workshop has helped us look at theatre from a totally different perspective. I believe drama school is very essential in today’s dynamic landscape. It requires a high level of commitment from our end to make it seem natural and realistic while performing on stage.”
Artists were in the zone sketching various parts of the colorful MICAn campus at Finesse with Team Muskaan from NID turning their ideas into a cornucopia of colors and winning big.

Team Shadow Fax from MICA and Team A-Team from NMIMS came in 1st and 2nd respectively at Bestseller, the book marketing competition, where they were at the realm of a publishing house and had to decide how, where, when and whom to sell their books to.

Dhwaniyaan, powered by Radio One was the Radio Play competition that broadcasted a series of captivating radio plays with ‘Prometheus-The God (Father)’ winning 1st place by Team Nautanki Saale. One of the team members Vaibhav Prakash, PGP-1, said, “I think our work will resonate for a long time. Can’t wait to broadcast my first radio play on Radio one.”

Drishtikon, the short film making competition, screened numerous short films reflecting on this year’s theme of Counter culture a subculture whose values and norms of behavior differ substantially from those of mainstream society, often in opposition to mainstream cultural mores. Team Ziyarat from NMIMS, Mumbai bagged the 1st prize with their film titled ’I am fine’.

The evening saw energy levels soaring with our energy partners Red Bull and a music extravaganza with MTV Indies The Monterey Epithet featuring The Family Cheese, a band with spunk, a riveting indie vibe and a whole lot of bananas.
The Purple Flower, an Ahmedabad based band brought things to a wonderful close with the Start of Something Beautiful and renditions of well known songs which included The Beatles, Bob Dylan and Billy Joel to name a few.

The waves of excitement are resounding; competitions are all coming down to the wire and Yellow Umbrella is closing in on the grand finale day.

About Yellow Umbrella Festival

The Cultural Wing of MICA, the school of ideas, is setting the stage to present its first edition of 'Yellow Umbrella Festival'- MICA's Annual Cultural Fest to be held on the 23rd, 24th and the 25th of February, 2015. The first of its kind, the Yellow Umbrella Festival - a culmination of music, art, theatre, and literature - shall put to test the intellectual, oratory, artistic and creative skills of the aspiring business graduates across the country. It is a platform for talent to compete among college fraternities while basking in the cultural heritage, spirits and the enigma that is ‘Counter Culture’; the theme for this year's edition.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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