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Ad Guru, Prahalad Kakkar mesmerizes new batch of IIM Raipur

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Prahalad Kakkar

Published :  Lavleen Kaur Kapoor | June 27, 2015 | 05:47 PM IST

“A B-school’s job should be to prepare young managers to take bold decisions by teaching them to calculate the risks involved.This will enable them to add greater value to whatever they do”, remarked Chief guest,Mr. Prahlad Kakkar, renowned ad guru, ashe spoke in the inaugural session for the sixth batch of Post Graduate Programme in Management(PGP) and the fourth batch of Fellow Programme in management(FPM) at IIM Raipur.

In his trademark candid style he explained the reason a few companies disappeared off the face of the earth was they did not empower the young managers to take bold decisions. “Senior managers shy away from risky decisions. So, they should act as mentors to the youngsters who are willing to take risks. Only then can a firm be successful”, he said.

He also observed that these days students were more obsessed with the pay package that would be offered than the kind of work that they would be doing. As a result they get stuck in a job that they are least interested in and have no conviction towards.  “What makes individuals special is the amount of value that they add to anything they do. Otherwise they are just like everyone else- mediocre”, he added. He exhorted the students to add maximum value to everything they did. He also advised them not to sell themselves short for the sake of a hefty pay package.

The session which marked the beginning of the orientation programme for the fresh batches of PGP and FPM students was attended by students of both first and second year. Mr. Ashish Kumar Chauhan, Managing Director & Chief Executive Officer of the Bombay Stock Exchange and Mr. Parthasarthi Ray Innovation Economist &Chairman, Indian Institute of Consumer Studies, Mumbai were the keynote speakers.

Welcoming the guests to the institute Dr. B.S Sahay, Director IIM Raipur described how IIM Raipur was moving towards its vision of creating a world class institute, par excellence. He also elaborated on why the institute gave so much focus on research. “Quality research gives weight to a professor’s credibility”, he asserted. He added that all possible steps were being taken to provide an environment that would facilitate good quality research. He also mentioned that IIM Raipur was collaborating with more international universities than ever before and this would give more students an opportunity to participate in the foreign exchange program this year.

This was followed by a keynote address by, Mr. Ashish Kumar Chauhan. He warned the students about the notion that the MBA degree was just a golden passport to a high paying job. He advised the students to be flexible and not be fixed on certain ideas. Adding that the MBA program was a great opportunity to acquire new skills,he urged the students to not miss any learning opportunities. “Every course offers some useful takeaways that might come in handy later on in your life”, said Mr. Chauhan.

“Knowledge of new technology greatly increases your chances of winning”, he added. He described how IT had changed the face of India globally. Similarly new ideas are emerging in other areas as well. Wealth is no longer physical but conceptual and has the potential to increase in a non linear manner. “Those who participate in the creation of this wealth can even become millionaires”, he predicted.

During the post lunch session,Mr. Aman Singh, Principal Secretary to the Chief Minister Chhattisgarh took over the proceedings. He gave the students a glimpse of the new face of Chhattisgarh. He described the various initiatives taken by the government like addressing the problem of nutrition and achieving a robust agricultural growth rate of 6%. “Chhattisgarh is a rapidly developing state that is witnessing large scale development in terms of tourism, infrastructure and manufacturing”.

Later, Mr. Parthasarthi Ray, Innovation Economist &Chairman, Indian Institute of Consumer Studies, Mumbai, shared his views on consumer profiting, highlighting the fact that consumers have a lot of potential to contribute to the Indian economy. He echoed the words of Nick Hanauer, “Consumers create jobs, and not the industry.”

The daylong session came to a close by 4:00 pm, leaving the students with a much wider perspective on not just management but life in general.

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