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MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communications, along with upGrad, India’s EdTech major, hits another milestone of the year as it recently announced the 50th cohort launch of its Advanced Certificate in Digital Marketing and Communication program. Within 5 years, the online program has enrolled over 10,000 learners.

Dr. Shailendra Raj Mehta - President and Director, MICA, said, “We are pleased with our collaboration with upGrad, which has helped us create a skilled talent pool through our online program. All these years of partnership have yielded strong results in terms of career outcomes for our learners, and as we progress from here, we can expect a skilled crop of marketing professionals to emerge as the next-gen leaders for addressing the future industrial challenges.”

Elated by the development, Mr. Mayank Kumar, Co-founder & MD, upGrad, said, “What started years back is now reaping dividends. The 10,000+ learners who trusted us in their journey testify to the flexibility and feasibility the program offers. We operate in times where online education is no longer playing second fiddle to the traditional learning system but has emerged as a viable option to skip career redundancy. These would not have been possible without the progressive leadership at MICA Ahmedabad, whose support and faith in upGrad have led us to create milestones year over year.”

As per upGrad Data Labs, 87% of upGrad learners who have completed the digital marketing program in Q3FY22 have attained meaningful career outcomes in salary hikes, promotions, job switches, etc., across top Indian and international companies.

Triggered by the rising demand, most upGrad learners enrolling in the Digital Marketing program include the early to mid-level professionals who have been evaluating upskilling options for progressive career growth.

Dr.Preeti Shroff, Dean, MICA, said, "MICA and upGrad partnership offers online learning innovations in Digital Marketing Program certification that includes subject specializations. The goal is to provide excellence in skills development and life-long learning for many mid-career professionals across industry sub-sectors. The content is designed and delivered by the senior MICA faculty and industry experts."

Dr.Anita Basalingappa, Chairperson, Online Programs at MICA, said, “From 4 cohorts a year in 2017 to multiple cohorts launches every year now, it has been one hectic journey for those involved in managing the program at MICA and upGrad. The DM&C program is unique with the choice of specializations introduced in 2018 and 3 different tracks for different learner levels across executive, management, and leadership tracks. In addition, the learning needs from this program led to the launch of a 6-month program on Digital Branding & Advertising in 2021. It is wonderful to witness learners' across 50 cohorts skilling themselves to hit the road running."

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