MICA , Ahmedabad

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades, MICA now has three residential programs - the Post Graduate Programme (PGP), the Crafting Creative Communication (CCC) and the Fellow Programme in Management-Communications (FPM-C).

A top rated institute, MICA offers an AICTE approved PGDM-C, equivalent to an MBA with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

VISION

MICA shall be the Premier Management School for Marketing, Communication, and Creativity in a design-driven and digitally enabled world.

MISSION

To develop empathetic leaders and thinkers who are creative and adaptive problem-solvers for a rapidly changing world.

MICA’s PGP offering has two programmes: PGDM-C and PGDM, as per the AICTE (accreditation body), regulatory requirement, for the admission’s process for the Academic Year 2022-2024.

Post Graduate Diploma in Management - Communications (PGDM-C)

The PGDM-C/PGDM programmes at MICA are uniquely positioned to leverage MICA’s core competence in Strategic Marketing & Communication, while also delving deeper into the fields of Digital Marketing, Design, Data, Creativity and Innovation that are essential to the success of any organisation today. PGDM-C and PGDM programmes are approved by the All India Council for Technical Education (AICTE).

MICA's flagship PGDM-C is also accredited by National Board of Accreditation (NBA) and has equivalence to an MBA degree by Association of Indian Universities (AIU). The PGDM Program will apply for NBA accreditation and AIU equivalence to MBA after completion of 2 years, as per rules.

• Admission to the Post-graduate Programmes both, PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
• Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
• Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

MICA selection is a 3-step process as detailed below:

Step-I: CAT/ XAT/GMAT.

Each candidate must have taken at least one of the three exams: CAT/ XAT/GMAT (CAT 2021 / XAT 2022 / GMAT (2020 onwards).

Step-II: MICA Admission Test (MICAT).

All candidates are assessed on MICAT, which consists of 3 sections

• Section A: Psychometric Test
• Section B: Descriptive Test
• Section C: (has 4 sub-sections) - Divergent and Convergent Thinking; Verbal ability, Quantitative ability and Data Interpretation and General awareness.

Step-III: GE & PI: All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

Placement Process

• Organisations are invited to MICA to conduct their Recruitment Processes
• Pre Placement Talk introduces the organisation and highlights the role(s) on offer
• Candidates express their interest in the specified organisation
• Organisation conducts its Recruitment Process, as per its discretion
• Organisation extends Offer to the selected students

Placement Highlights 2021-22

Highest CTC: INR 57,51,988 LPA

Average CTC: INR 19,00,897 LPA

Median CTC: INR 17,10,074 LPA

Manmeet Vohra

Manmeet Vohra is an alumnus from the 2000-2002 batch of PGDBM. She has an experience of more than eleven years in marketing with about 10 years in luxury industry, a major chunk of which was from TAG Heuer and L’Oreal. Her key strengths are marketing, retail, 360 Degree Product Management, PR, Attention to Detail. She has been a special guest speaker at many prestigious MBA institutes like IIT-Bombay, Mudra Institute Of Communications-Ahmedabad and SCMHRD, Pune, etc.

She started her career with JWT as a Client Servicing Executive after which she took up the role Marketing Manager at TAG Heuer. She then moved to L’Oreal India as a Senior Product Manager where she worked for brands like Ralph Lauren and Giorgio Armani. She was also instrumental in launching the Biotherm brand in India. After a yearlong stint in L’oreal she moved back to TAG Heuer where she worked for around 5 years as the Marketing Director where she handled 60 degree New Product Management, Marketing Budget, Advertising, Media, PR, Social Media, Events, Market Research and Visual Merchandising. Currently she has taken up the role of Director - Marketing and Category at TATA Starbucks India and is responsible for the Starbucks brand marketing and PR in India.

She has also won the Powerbrands Hall of Fame Award for the Most Dynamic Marketing Professional of the Year 2011.

Prasad Venkatraman

Prasad Venkatraman, is our alumnus from the CCC stream. He has an experience of over 11 years working for organizations like Publicis Ambience , McCann Erickson, BBDO and Percept/H. He started his career with Publicis Ambience Advertising in 2004 as a Senior Copywriter where he served for 3 years before joining McCann Erickson as Group Head in 2007. He continued with McCANN Erickson till 2010 when he shifted to BBDO, Sri Lanka. After working with BBDO till January 2012 as the Group Creative Director he came back to Mumbai to work with Percept/H as the Creative Director. He had then joined Black Swan Life as a senior creative director. He has lately joined Lowe Lintas and Partners as a Creative Director.

Over his career, he has worked on huge brands like Vaseline, Maybelline (L'Oreal), The Economic Times, Onida, Nerolac, EsselWorld Theme Park, UB Group, Canon ,Cathay Pacific, Parachute Aftershower, Hero MotoCorp, Big Cinemas, Olympus, Pantaloons, Nirlep non-stick cookware, The MobileStore and Sunburn Music Festival.