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MICA students get marketing lessons from Mr. Harish Narayanan, CMO, Myntra

MICA students get marketing lessons from Mr. Harish Narayanan, CMO,  Myntra

“Don’t be picky, be the best at whatever you are offered initially, said Mr. Harish  Narayanan, Chief Marketing Officer, Myntra, to the second-year students of MICA,  Ahmedabad. 

In a session titled ‘Marketing lessons from P&G, Google, and Myntra’, Mr. Narayanan spoke about the importance of empathy, optimized learning, empowering teams, and seeking discomfort over comfort. The virtual session was part of the ongoing  MICA Leadership Series (MLS), aiming to bridge the industry-academia gap.  

Speaking to the second-year students entering the workforce next year, he advised them not to be picky and said, “Be the best at whatever you are offered, it doesn’t matter what you do initially. Put all your efforts and resources into one thing and try to make the best of it. When you have the momentum, accelerate yourself, and do everything in your power  to make it a success.”  

Mani Ayer Auditorium MICA

Sharing his first marketing experience with Unilever, he underlined the need to empathize first, and said, “Step into the shoes of not just your customer but all other stakeholders, including your boss and colleagues. It is imperative to understand the  person, their perspective, and their outlook to make your output more relevant and  relatable to the context.” 

Speaking of the importance of learning, he said, “Optimization in value will happen when you optimize your learning. The rarer your skill is, the more in demand it is. The way to  increase this value is not by doing what everyone else is doing but by learning so much  that you hone your craft and become sought after and valued.” 

As a part of the talk, he also delved into significant learnings from his stint at globally reputed firms varying from FMCG to digital and finally to the fashion industry.

Taking a leap from the FMCG sector to a technology sector was not a cakewalk for Mr. Narayanan. “Though the roles were challenging, I kept seeking discomfort. I have always chosen discomfort over comfort, and the new and uncomfortable stuff has always given me the best results, " he said. 

He concluded the session by focusing on the dynamics of marketing and said, “The node of decision making has changed from process to people. I can solve only four problems,  but if I train four people, they can solve infinite problems. Looking at people’s first  approach has helped me in empowering my team at Myntra and helped me ensure that  the right people are working on the right products.” 

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