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MICA, Ahmedabad is all set to host its annual and largest marketing festival in India, 'MICANVAS' from December 26-28, 2020, albeit virtually. With more than 10,000+ participants registering from the top B-schools, this year's MICANVAS promises to be bigger and bolder.

Serving as a showcase of Marketing and Branding, which MICA prides itself on, MICANVAS is a mix of challenging events, fun competitions, and enthralling artists. 

With institutes closed in the light of the pandemic, the entire three-day event will be online. With this year's theme of 'ALT REALITY,' the events and activities will not only be quirky and out of the box but shall require creative thinking and quick wits to solve and win the substantial prizes of up to 6 lakhs. 

Delving more on the theme, The new normal has left us all staying indoors in anguish. In the absence of physical spaces and proximity, the virtual world is a welcome bubble where we find an alternate reality away from these hardships. MICANVAS 2020 invites all to the digital world - an alternate reality with umpteen possibilities envisioned through the beloved MICA campus. 

This year, the students will have an opportunity to listen to some of the biggest names in the Media, Branding and Advertising Industry, including international stalwarts namely Dr. David Aaker, also known as 'Father of Modern Advertising,' Mr. Rory Sutherland, Vice-Chairman, Ogilvy Group, Ms. Rashi Goel, Director, Marketing and Consumer Connections, Nestle India, Mr. Sushant Divgikar, LGBTQ activist and drag artist, Mr. Kishore Ajwani, Managing Editor News18 India, Mr. Paranjoy Guha Thakurta, Former Editor at Economic and Political Weekly, Mr. Govindraj Ethiraj, Founder, BOOM, and Mr. Rakesh Godhwari, Chairman, School of Meaningful Experiences. 

The artists for each night include Indie band-The Yellow Diary, singer Nikhil D'souza, and Stand-up Comedian Anubhav Singh Bassi, who will be performing LIVE virtually for the audience on 26th, 27th, and 28th night consecutively. 

Interestingly, MICANVAS will also host exciting competitions, including RJWars, Dialetica, Last Manager Standing, The Hashtag Movement, The Brand Synergy, and many more. For the first time, MICANVAS has rolled out a marketing competition titled 'The Forerunner,' exclusively for undergraduate students to test their business and
marketing acumen. All the event registrations are live on the Dare2Compete website. 

*For speaker sessions and artists night, interested individuals can register here (https://www.townscript.com/e/micanvas-2020-130334)

*The registrations for competitions are closed. Please visit http://micanvas.in/ for more details.

Stay informed, Stay ahead and stay inspired with MBA Rendezvous