MICA Impetus is a one-of-a-kind competition, designed to test the future business leaders. The competition is designed for undergraduate students. It looks at unique, innovative, and bold solutions to the problems shared as part of Impetus. The competition is divided into 2 rounds. The first round is the ‘Battle of the Brands’ which is an MCQ based quiz comprising questions on famous Logos, taglines, CEOs, mascots of famous companies, teams and organizations. The second round is ‘Brainstorming Challenge’ which requires one to use logical and creative discretion, to come up with a solution, the candidate is free to use any and all elements provided to him in a picture/video in the case.


The candidates are required to form a team of 2-3 members from any course/ year of the same Institution. The last date to register for the competition is 28th Feb, 2019. The winning team will be awarded a cash prize of ₹30,000 and each member will receive a certificate and MICA merchandise. The first and second runner up will receive ₹10,000 and ₹10,000 respectively.


To know more about the competition, visit https://www.mica.ac.in/impetus

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