MICA’s ICMC 2021 goes virtual, with Moody College of Communication University of Texas at Austin, as its academic partner

MICA’s ICMC 2021 goes virtual, with Moody College of Communication, as its academic partner

MICA, Ahmedabad, is delighted to announce its first virtual International Communication Management Conference (ICMC 2021), which will bring research scholars and industry experts to discuss and understand the newer narratives in a changing world.

Spanning over three days, the conference based on the theme’ Creativity & Culture for Management in a Changing World’ will commence on January 7, 2021. ICMC 2021 will have Moody College of Communication, the University of Texas at Austin as its academic partner.

Dr. Shailendra Raj Mehta, President & Director, MICA, said, “The spread of Covid-19 across the globe has impacted every one of us. But as the world rapidly changes around us, what hasn’t changed is MICA’s commitment to globalization.

We need to take an in-depth, hard look at how the consumer context has changed. Sharp cultural decoding is required, along with creative approaches to standard operating procedures, and we must examine how to adapt alternatives.”

Dr. Preeti Shroff, Dean, MICA, said, “MICA’s ICMC 2021 will be virtual, and the digital platform will allow participation of the academic, industry, government, and international community. We are delighted to partner with the Moody College of Communication, the University of Texas at Austin - a leader in digital, new media, and creativity management studies. There will be awards to recognize the best conference paper and presentation. The conference will address post-covid digital and business transformations, creative thinking, cultural strategy, and customer engagement.”

The conference seeks to highlight the cultural and creative industries and understand better how these can help shape and inform newer narratives in a changing world. With industry-led talks, business leaders’ panels, and teach-in sessions with experts, the conference platform will provide insights into emerging trends, ideas, practices, and approaches towards building a more equal and empathetic tomorrow.


Researchers and scholars can submit their papers that address the symbiotic relationship between creative thinking and cultural strategy and its impact on businesses by December 10, 2020.

To encourage research, MICA, Ahmedabad, has increased the prize money. The best paper will receive Rs. 3,75,000 (USD 5,000), the runner-up will receive Rs 1,87,500 (USD 2,500) and the second runner-up will receive Rs 75,000 (USD 1,000). There will be two consolation prizes of Rs. 52,500 (USD 700).

The Journal of Business Research (an ABDC-A Category Journal) and the Journal of Creative Communications will consider the best papers for publication.

Eminent speakers for the conference include Dr. Jay Bernhardt, Dean, Moody College, the University of Texas at Austin (keynote speaker), Dr. Pradip Khandwalla, former Director IIMA, Dr. Russel Belk, Professor of Marketing, York University, Toronto, Dr. Daniel Miller, Professor of Digital Anthropology, University College of London, Mr. Devdutt Pattanaik, Indian mythologist and author, Mr. Abhay Mangaldas, Founder & Director, House of MG, Ms. Laila Tyabji, Chairperson and Founder of Dastkar, Mr. Subodh Kerkar, Founder, Museum of Goa, Mr. Ayaz Basrai, Co-founder, The Busride Design Studio, Mr. Shekhar Badve, Founder, Lokus Design, Mr. Vaibhav Chauhan, Co-founder, Sahapedia, Mr. Ayush Chauhan, Co-founder, Quicksand, Ms. Mohor Ray, Co-founder, Codesign, Ms. Avni Sethi, Founder, Conflictorium, among others.

For more details: Click on: https://www.mica.ac.in/icmc/icmc-2021

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