What is MBA in Business Analytics? Scope, Eligibility, Colleges, Syllabus

An MBA in business analytics is a discipline in which students are taught how to create business strategies based on data. The MBA in business analytics teaches students how to process and read large amounts of data to generate results and provide real-world solutions and strategies for the growth of a business.

Data is extensively highlighted to be a company's most valuable asset. Nearly 94% of large corporations claim that data and analytics are indispensable to the expansion of their businesses. Therefore, data knowledge is essential to partake in this digital revolution. An MBA in Business Analytics is a fantastic way to take advantage of this development and choose a cutting-edge career path. 

Business Analytics refers to collecting and processing old business information, evaluating that data to find trends, patterns, and the causes behind them and, based on those insights, making data-driven business decisions.

Database management, social media analytics, data mining, data science, marketing analytics, and regression analysis are the main focus of an MBA in Business Analytics.

The scope of business analytics is continuously expanding and enhancing because companies of all sizes and analytics skill levels now enter the big data game. Companies like IBM, Cognizant, and KPMG use business analytics tools to produce vital and efficient decisions.

MBA in Business Analytics is a postgraduate-level management programme of two years. For this course, a student must have a bachelor's degree with a minimum of 50% marks and should appear for competitive exams like CAT, MAT, XAT, CMAT, GMAT, ATMA, SNAP, etc.

Students with MBA in Business Analytics will be well-revised with programming strategies for data, mathematical and statistical tools and methodologies and linear programming, which uses different operational research techniques.

After an MBA in Business Analytics, the students can get into three primary analytical domains: Descriptive, prescriptive, and Predictive Analysis.

After graduation as freshers, students get a starting salary of between Rs. 2.5 to Rs. 5 LPA in entry-level positions like Big Data Analyst, Business Analyst and Data Analyst.

Students from reputable top B-schools get higher-end salaries during their placement drive, like the highest package of Rs. 25 - 40 LPA.

The average package ranges from Rs. 7 to 15 LPA for professionals with 5-8 years of industry experts who have advanced to mid-level managerial roles.

Senior-level professionals with ten to fifteen years of work experience get an average package between Rs. 18 to Rs. 30 LPA in managerial positions.

After MBA in Business Analytics, students are offered various job roles like

• Data Analyst

• Data Scientist

• Big Data Analyst

• Business Analyst

• Qualitative Analyst

• Predictive Modeller

• Technical Team Lead

• Market Research Analyst

• Data Mining Expert

• Data Warehousing Expert

• Business Intelligence Expert

• Data Analyst SAS Programmer

• Business Analyst (Industry Expert)

• Business Analyst (Project Manager)

• Data Warehousing and BA Architecture

MBA in Business Analytics from top B-schools helps students land the best job roles with excellent salary packages.

Demand for professionals with an MBA in business analytics from MNCs, retail and manufacturing companies, IT firms, e-commerce businesses, consultancies, telecom businesses, and business analytics and intelligence firms.

The top companies which hire graduates with MBA in Business Analytics are HCL, McKinsey and Company, Wipro, KPMG, Google, Deloitte, Larsen and Toubro (L&T), Infosys, Amazon, Reliance, Boston Consulting Group, LinkedIn, Facebook, Microsoft, Morgan Stanley, and American Express.

The 6 important skills companies check with the students while recruiting business analysts are

1. Technical Skills

2. A good communicator

3. Inquisitive

4. A problem solver

5. A critical thinker

6. A visualiser

An MBA in Business Analytics teaches students the following subjects:

1. Financial Analysis

2. Statistical Analysis

3. Financial Accounting

4. Risk Management

5. Predictive Analysis

6. Business Intelligence

7. Data Modelling

8. Computational Methods

9. Optimisation Analysis

10. Big Data Analysis

11. Data Mining

12. Business Analytics for Marketing

13. Mathematical Methods for Data Science 

14. Simulation Modelling

In India, many Management Institutes offer MBA in Business Analytics.

The top 15 MBA colleges which provide MBA in Business Analytics are:

MBA in Business Analytics is an emerging program in this data-driven world. Getting into top b-schools is not an easy task.

The eligibility criteria for MBA in Business Analytics are as follows:

1. Requires a minimum of 50% marks in graduation.

2. Students must appear for competitive exams like CAT, XAT, MAT, SNAP, NMAT, etc.

3. Final-year graduation students can also apply for the MBA/ PGDM courses.

The admission Procedure for MBA in Business Analytics is as follows:

1. Apply for the MBA in Business Analytics program.

2. Students will be shortlisted based on competitive exam scores.

3. The shortlisted students will be called for GD/PI.

4. The final selection will be made on the scores of exams and the performance in GD/PI.

The top 15 MBA colleges with fees which provide MBA in Business Analytics are

Business analytics is a field that is expanding both in India and internationally. Many organisations incorporate business analytics into daily operations to achieve their growth objectives. The potential to succeed professionally will be greatly assisted by having an MBA in Business Analytics. For graduates with a background in business, analytics have numerous career options.

Yes, students with Non-IT backgrounds also can do MBA in Business Analytics. During MBA in Business Analytics program, the students will be trained, whether from a technical or non-technical background.

Business analysts identify the functional activities that can be strengthened and made more efficient to boost business operations. Professionals with MBA in Business Analytics are in charge of enhancing the effectiveness and impact of specific business operations, including evaluating software or technical procedures.

A management team may ask business analysts to analyse and present data related to business-related trends and solutions.

The demand for business analysts is rising as the role becomes increasingly popular across different enterprise sectors. A renowned institution's MBA in Business Analytics is sufficient to land a job as a business analyst. To successfully get into the top b-schools, you must succeed in the business analyst interview.

The student should prepare well for the interview. While preparing, they can take suggestions from the experts but should prepare their answers.

The 3 important points that a student must keep in mind while preparing for Interviews is an MBA in Business Analytics.

1. While in the Interview, the students must aware of the answers they are giving but should be true to themselves.

2. Express your zeal to learn with strong abilities.

3. The answers should be strengthened by valid points so that the panellist can analyse the answers easily.

MBA in Business Analytics and MBA in Human Resources (HR) are very different but can be done together as MBA in HR Analytics.

MBA in Business Analytics and MBA in Finance are closely related courses since the finance department always needs an analyst.

Students can opt for both separately according to their interests.

Every field requires analysis in the current market, including marketing, finance, or operations analysts. So Analytics can go with any of these fields. 

Adding marketing as a dual specialisation with analytics has greatly enhanced the course's value by adding more in-demand industry certifications and research projects.

A person with dual specialisation in marketing and business analytics can start a position as Market Analyst where they can work as an analyst within the marketing department.

The emphasis on analytics courses has increased due to the rising demand for data science and analytics.

The industry's tools are a significant focus of the analytics specialisation. The addition of Finance as a dual specialisation has greatly enhanced the course's value by adding more in-demand industry certifications and research projects.

Professionals with finance and analytics as specialisation can easily take the financial analyst role.

Symbiosis Institute of Digital & Telecom Management Pune provides an integrated course on analytics and finance.

The emphasis on analytics has increased in every field. Due to this, the rising demand for data science and analytics courses has also increased.

The tools for operations that the industry uses are a significant focus of the analytics specialisation. Adding Operations as a dual specialisation with analytics has greatly enhanced the course's value by adding more in-demand industry certifications and research projects.