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An MBA in Marketing is a 2 Year Course offered by MBA Institutes through which students learn about:

  • Sales
  • Marketing
  • Consumer Trends
  • Market Research
  • Client Handling

What is the scope of MBA in Marketing?

The scope of MBA in marketing in India is wide and good.

MBA in Marketing is one of the oldest fields in management education and is the heart of any organization. Unlike the past, marketing trends have shifted a lot from Physical marketing to Digital Marketing with the evolution of technology.

What is the Demand for MBA in Marketing?

Marketing professionals are in demand in every industry, such as retail, information, technology, hospitality, banking, media and FMCG and Entertainment.

Great Demand for Professionals who wish to pursue their career in Entertainment, Media, Advertisement and Sales.

What Salary can we expect after doing MBA in Marketing?

MBA in Marketing yields high packages.

  • In India Salary can range from INR 10 L to INR 30 L per annum.
  • In US Salary can range from $ 39,000 to $ 186,000 per annum.

Some Top Packages for MBA In Marketing from Top Institutes:

- IMT Ghaziabad

Highest CTC in Marketing (2023): 65.5 LPA

- IIM Ahemdabad

Highest CTC in Marketing: 24 LPA

Top Recruiters for Marketing in India

  • Citi Bank
  • Hewlett Packard Enterprise
  • Maruti Suzuki India Limited
  • Larsen & Toubro Ltd.
  • Goldman Sachs
  • HSBC
  • Samsung Electronics

Top Recruiters for Marketing in the USA

  • Amazon
  • IBM
  • Loreal
  • Pepsi

What are the jobs and career opportunities after MBA in Marketing?

Marketing Professionals are in Demand in every Industry like:

  • Retail
  • Information Technology
  • Hospitality
  • Banking
  • Media
  • FMCG

Roles after MBA in Marketing

Role Responsibility/ Job Description
Brand Manager Responsible for the promotion and placement of the Brands of a company and data collection of rival Brands.
Sales Manager Sets Sales targets and monitors distribution and customer service.
Marketing Manager Evolves Marketing strategy but also focuses on retaining customers.
Product Manager Manages the delivery of products to customers and is also in charge of the profitability and market growth of products.
Marketing Research Analyst Devises methods of data collection, analyses data, conveys the data to the business development team, and helps in evolving marketing strategies.
Media Planner Selects the means of advertising products and helps the marketing team meet targets.
Online Marketing Manager Responsible for a wide range of web marketing avenues such as social media marketing, pay-per-click marketing, search engine optimization, and website content.

Which is better, MBA in Marketing vs MBA in Finance?

MBA in Marketing focuses on 4 Ps – Product, Place, Promotion and Price. The focus is to increase the sales of a company which can be done through various activities.

MBA in Finance involves computation, handling investments, and budgeting money and assets. Managing debt and analyzing financial trends.

Map your Skills as per your interests

Marketing Finance
Creativity Comfortable with Numbers
Good Communication Skills Problem Solving Approach
Power of Persuasion Inquisitive Mind
Leadership Interpretation Skills

Career Options after MBA in Marketing and MBA in Finance

Marketing Finance
Advertising Insurance
Hospitality Banking
Digital Marketing Mutual Funds
International Marketing Stock market
Hospitality etc. Investment Banker etc.

Job Profiles

Marketing Finance
Marketing Manager Financial Manager
Brand Manager Investment Banker
Sales Manager Financial Analyst
Business Development Executive Portfolio Manager
Market Research Analyst Wealth Manager
Product Manager Credit Risk Manager
Relationship Manager Stock Analyst

Which are the Best MBA Schools for Marketing?

A lot of MBA Schools offer MBA in Marketing across the Globe. Below is the list of top MBA Schools in India and Across the World.

In India:

IIM Ahmedabad

IIM Bangalore

IIM Calcutta

ISB Hyderabad

FMS Delhi

IIFT Delhi/Kolkata

XLRI Jamshedpur


TAPMI, Manipal

IMT Ghaziabad

Across the World


Northwestern (Kellogg)

UCLA (Anderson)



IE Business School

Indiana (Kelley)

Michigan (Ross)

Babson College (Olin)

SDA Bocconi



Texas (McCombs)


Carnegie Mellon



UC Berkeley

What are the specializations in MBA in Marketing?

MBA in Marketing helps students to master the components of Marketing Management.

Specializations include Sales and Management, Personal Selling, Advertising, Marketing Strategy, Digital Marketing, Consumer and brand insight strategy, Operations Management, Sales Force Management and International Marketing.

What jobs do freshers get after MBA In Marketing?

Various job options for freshers after MBA in Marketing

  • Brand Manager
  • Sales manager
  • Business Development Manager
  • Digital Marketing Manager
  • Social Media Manager
  • SEO Manager
  • Marketing Research Analyst
  • Business Analyst

What is the scope of Digital Marketing?

As per stats, more than 50% of the World Population uses the internet which is increasing year after year. And the scope of digital marketing is directly proportional to the number of internet users.

Before the Internet, traditional marketing methods were widely used like door-to-door advertisements, word-by-mouth publicity, radio announcements, and TV commercials.

Three career opportunities after digital marketing :

  • Freelancer
  • Jobs
  • Setting up Digital Marketing Agency

Which are good MBA in Marketing Colleges in Mumbai, Bangalore, Hyderabad, Delhi & Kolkata?

MBA in Marketing Colleges in Mumbai

1. S. P. Jain Institute of Management and Research

2. Welingkar Institute of Management Development and Research

3. ITM Business School

4. K J Somaiya Institute of Management

5. N. L. Dalmia Institute of Management Studies and Research

MBA in Marketing Colleges in Bangalore

1. IIM Bangalore

2. T. A. Pai Management Institute

3. JAGSOM Bangalore: Jagdish Sheth School of Management Bangalore

4. SIBM Bangalore: Symbiosis Institute of Business Management

5. SDMIMD Mysore: SDM Institute For Management Development

MBA in Marketing Colleges in Hyderabad

1. ICFAI Business School

2. Institute of Management Technology Hyderabad

3. Institute of Public Enterprise

4. Indian School of Business

5. SIBM Hyderabad : Symbiosis Institute of Business Management

MBA in Marketing Colleges in Delhi

1. Department of Management Studies, IIT Delhi

2. Management Development Institute

3. Delhi School of Business

4. IMT Ghaziabad

5. Great Lakes Institute of Management

MBA in Marketing Colleges in Kolkata

1. IIM Calcutta

2. International Management Institute


4. International School of Business & Media Kolkata

5. Calcutta Business School

What is the Admission Process for MBA in Marketing?

You need a minimum of 50% marks in your Graduation (any field BBA, B Tech, Law etc.) to apply for MBA in Marketing.


Different MBA Institutes accept different exams. Followed by a GD and PI. Selection Process may differ from College to College.

Which IIM is best for MBA in Marketing?

The top IIMs offering MBA in Marketing are:

  • IIM Bangalore
  • IIM Calcutta
  • IIM Lucknow
  • IIM Kozhikode

Is there Maths in MBA Marketing?

No, there is no maths in the MBA marketing syllabus. You need basic knowledge just to understand the topics taught in class.

Though in the first and second years of the course, you have to study accounts and statistics.

What other courses can one do after MBA in Marketing?

A few of the courses that can be considered after MBA in Marketing are:

  • Inbound Marketing Certification Courses
  • Media Planning Course
  • Marketing Management Professional Courses
  • Product Manager Course
  • Digital Marketing Courses
  • Risk Management Courses
  • Post Graduate Diploma in Marketing Management

What is MBA in International Marketing?

MBA in International Marketing deals with production, trade, consumerism and competition on a worldwide scale. Creating innovative strategies and analysing market trends.


Stay informed, Stay ahead and stay inspired with MBA Rendezvous.