The participants, spanning over several batches in the last year, consisted of seasoned professionals with average work experience within the range of 3 to 25 years choosing to upskill themselves to transform their careers. 

Addressing the participants, Dr. Anita Basalingappa, Chairperson, Online Programmes, MICA, said, “It is touching to see learners across age groups taking up this course to upgrade themselves of the ever-changing Digital ecosystem. This is a unique year for all of us as digital marketing and transformation opportunities have only increased due to the present situation we all are in. The digital space canvas has only grown more significant with organizations, governments, and various sectors interested in creating digital solutions. 

Referring to the recently released documentary ‘The Social Dilemma’, Prof. Basalingappa said, “While working in the digital space, we need to be conscious of the fact that sometimes we do create monsters. While spending time executing newer ideas in the digital space, do spend time to focus on the privacy and security aspect as well.”

The Chief Guest of the virtual event and a MICA alumnus, Mr. Tushar Vyas, President of GroupM, South Asia, said, “I started my journey with ‘Why digital’. You are fortunate that you will not face the ‘Why’ question anymore, which will allow you to focus more on the ‘What’ and ‘How’ of Digital marketing. Be prepared to keep transforming. Observe, explore, ask questions, and again venture into the unknown.” 

Emphasizing the partnership with MICA, Mr. Mayank Kumar, Co-founder and MD, upGrad said, “This event is yet another milestone achieved. We are delighted to be a part of the MICA journey and enable our learners to attain meaningful outcomes. Such academic titles not only help individuals complete the learning experience but also prepare them for a rapidly growing industry, without them having them to worry about the external barriers and other travel constraints.”

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