MICA, Ahmedabad, has unveiled another season of MICA Impetus 2.0 - a virtual  brainstorming challenge for undergraduate students. Designed to test the business  acumen and creativity of future business leaders, MICA Impetus 2.0 will give the students  a sneak peek into the world of marketing through a series of quizzes and real-life  challenges.  

This year’s theme, ‘Let Curiosity Fuel Creativity,’ will require the teams to use logical and  creative discretion to develop solutions, and the winning team will bag a cash prize of Rs.  1,00,000/-. The first and second runner up teams would receive a cash price of Rs.  40,000/- each. Interested students can register on the Dare2compete website, and the  last date to register is November 22, 2020.  

The competition comprises three rounds. The first round is MCQ based quiz on culture,  creativity, and marketing. The second round is the ‘Simulation challenge’ where the teams  will face real-life challenges as they assume marketing professionals’ roles. The third  round, ‘Crack the Challenge,’ will require the teams to present their case solutions to the  judges virtually. 

To know more about the competition: https://www.mica.ac.in/impetus 

Registration deadline: Nov 22, 2020
Round 1: Nov 22, 2020 
Round 2: Nov 29, 2020 
Round 3: Dec 7, 2020 

Winner: Rs. 1,00,000 
Runner-up: Rs. 40,000  
Runner-up: Rs. 40,000 

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