MICA is going to host the 17th edition of MICANVAS, the annual marketing festival, from November 17 to November 19, 2018. The festival is awaited by participants across the country with 5000+ registrations up and counting for events to be conducted across three days.


The festival has chosen to rethink marketing from all aspects. The #Rethink idea is being explored this year to understand the different ways in which the consumer is reacting and engaging with brands and companies. The school of ideas has collaborated with companies and brands to pick the brains of the best budding marketers and find ideas to engage with the customers of future.


Topline Consulting Group headquartered in China is an insight driven strategic communications company which brings their extensive experience of working with global giants now to the Indian market. Topline has launched the ‘Annual Biz Challenge 2018’ in association with MICA. The challenge provides business school students a unique international opportunity to work on a business challenge for the world’s second largest smartphone manufacturing company, Huawei. The winning team will be able to get a first-hand experience by visiting the Huawei manufacturing facility in China and engage with the management at both Huawei and Topline.


Similarly, Diesel, which stands for passion, individuality and self-expression, has partnered with MICANVAS to launch ‘Hate It Till You Make It’ case study competition. The winners will earn a pre-placement interview (PPI) from Diesel Fashion India Reliance Pvt. Ltd.


The festival will end with a melodious performance from the musical genius of Salim-Suleiman. The sibling duo has been active in the Indian music scenario for more than 20 years. They have received critical acclaim for their compositions such as Kurbaan, Rab ne Bana Di Jodi and many more.


MICANVAS was launched in 2002 with a focus on strategic marketing and communication. The event engages marketing from a real-time point of view and conducts competitions, which are in lieu with the current problems and challenges in the industry. The event has previously hosted industry luminaries such as Siddharth Roy Kapoor (Production House Tycoon), Kunal Jeswani (CEO, Ogilvy India), Ajay Bhatia (Director of Marketing, Coca Cola) and many more.

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