Published: Tuesday, 11 April, 2017 10:30 AM

Prof. Ashutosh Dutt appointed as Associate Professor at MICA


MICA, India’s premier management school for Strategic Marketing and Communication, today proudly announces the appointment of one of its alumni and industry expert Prof. Ashutosh Dutt as an Associate Professor. At MICA, he will teach courses in Business Management & Strategic marketing area & contribute to executive program development and teaching in partnership with the industry. 

Prof. Dutt is an alumnus of the 2006 batch of MICA .He has been an Adjunct Faculty in the field of Quantitative Marketing Research at MICA for the last 6 years. He has also taught at other Management institutes including Indian Institute of Management, Kashipur, Symbiosis, Pune and Development Management Institute, Patna.

His area of expertise is Marketing Research and Analytics. His course offerings include Quantitative Techniques, Business Analytics, Multivariate Data Analysis, Marketing Research, Online Research and Pricing Research. He has more than 13 years of experience. For the first 5 years of his career he worked in the IT, MR and Data Analytics industry after which he has been a regular in academics. He also consults the current Delhi government and Delhi Commission for Women on matters pertaining to Research and Analysis.

On Prof. Dutt’s appointment, incoming Director and President of MICA Dr. Shailendra Raj Mehta said, “MICA is entering an exciting phase of faculty expansion and development. This will include hiring of faculty with industry experience and international outreach.

As a part of this – faculty diversification and internationalization strategy - MICA is pleased to announce the appointment of Prof. Ashutosh Dutt, who has been teaching at MICA since 2010 as an Adjunct Faculty. He is an alumnus of MICA’s PGDM-C from the batch of 2006. His industry experience and thought leadership have been much appreciated in the classroom. He will teach in the PGP, Online and MDP Programmes. We welcome him in his new role.

Dean of MICA, Dr. Preeti Shroff said, “MICA Alumni community is pleased to welcome Prof. Ashutosh Dutt, who has joined MICA starting today, 10th April, 2017. This is truly a warm home coming for him as a proud member of MICA Alumni. Since 2016-17, MICA has undergone curriculum review and revamping to reflect flipped classroom and experiential learning approaches.

This has necessarily meant a proactive engagement with MICA alumni for academic and curriculum guidance as well as research and teaching collaborations. Given this priority of engaging MICA Alumni globally for knowledge generation and co-creation, we look forward to Prof. Dutt’s continuing contribution to research, teaching and innovation. Prof. Ashutosh Dutt will strengthen Research & Teaching in courses such as Research & Data Analytics, Quantitative Techniques, Digital Story telling as education teaching pedagogy, while also mentoring students. Prof. Dutt brings a strong work background in corporate and social sectors to enhance MICA’s industry connect and Centre for Development Management &Communication.

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