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MICA, Ahmedabad, India’s premier Business Management institute focusing on Strategic Marketing and Communication, will be opening applications for the phase I admission process of its 2019-21 batch of the flagship Post Graduate Diploma in Management-Communications (PGDM-C) on Thursday, August 23rd, 2018.

Applicants who who wish to participate in the admission process have to appear for an entrance exam conducted by the institute, known as MICAT. As quoted by the Admissions Chair and Associate Professor of MICA, Ruchi Tewari, “MICAT is a robust; scientifically validated battery of tests which has been improvised to suit the needs of the multitude external stakeholders. It tests students creative and analytical ability which offers a fair ground to every candidate to perform well which reflects in the diversity of the batch we have over years. Additionally, the exam is conducted twice a year in over 48 cities in the country.”


MICAT is conducted twice a year and better of the two scores is considered as a student may choose to write both MICAT I and II. The first exam, MICAT-I will be conducted on December 2nd, 2018 held at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.


The MICAT-2 exam will be held in February 2019, the application and schedule of which can be seen on MICA website.

MICAT is a computer based test consisting of three parts, namely the psychometric section, a descriptive section and an aptitude section which includes objective-type questions on Verbal ability, Quantitative ability & Data interpretation, General Awareness and Divergent & Convergent thinking. The details of the exam and important dates have been uploaded on the website.


MICA's two year flagship Program grooms students into business leaders, strategic managers and communications experts for the industry. This program is endorsed by 100 per cent campus placements with the best corporate houses in India, as well as abroad. Below are the specialisations offered by MICA:

  • Advertising and Brand Management
  • Marketing Analytics
  • Digital Communication Management
  • Media and Entertainment Management


Today, MICA’s alumni are employed with some of the most respected Indian and global companies, including in leadership positions, across industries, ranging from FMCG to consumer products, Media, Digital, Consulting, Advertising, Housing, BFSI, IT/ITES/e-Commerce, Analytics, Retail, etc. They have also set up their own companies through entrepreneurial ventures.

All the FAQ’s are uploaded on the website.

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