This Children’s Day, MICAVaani – MICA’S student-run Community Radio station was invited by Telav’s Government school, Telav Sarvajanik Vidyalaya to host the morning assembly. This was an effort to generate awareness among the students about children’s day and upcoming elections. The team communicated the value of education, sanitation and instructed the students to help election-related campaigns.
The assembly started with poems and stories revolving around the theme of children’s day. MICAVaani team members delivered a speech on the relevance of this day and its celebration across the nation. In addition to this, when the team asked the students about their favorite show, students promptly responded with Bum Bum Bole, which is a children’s show discussing stories, poems and promoting good manners. This show is aired on 90.4 FM every Friday from 8-10 pm.
MICAVaani is also planning to support the Voting Awareness Campaign that will be run by Telav's Government school to spread awareness about voting in Telav as well as the neighboring villages. In their speech, they also talked about the upcoming elections and urged the students to take up the responsibility of making their parents aware of the new voting procedure.
Known for spreading social messages and awareness on critical issues including sanitation, hygiene, and education, MICAVaani enjoys immense popularity and listenership among children in the villages surrounding MICA. The team is also planning to launch painting and Mehendi competition for the students, which is to be held between 20/11/17- 30/11/17.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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